I help scale-up founders build sales teams, create winning playbooks, and turn pipeline into predictable ARR growth.
Get in touch →Hire, structure and ramp the right commercial team for your stage — not a bloated org chart copied from a Series D.
Repeatable sales process your team actually follows. Messaging, qualification, deal progression — documented and tested.
Pipeline discipline, forecasting that means something, and an ARR trajectory you can show your board.
Currently building the commercial engine at re:cinq, an AI-native transformation partner helping engineering organisations across Europe adopt agentic AI at scale. Designed and delivered full GTM infrastructure for a UK Legal Tech vendor — from ICP definition and TAM mapping through to outreach sequences and sales collateral.
Track record building and scaling commercial teams across the UK, Hong Kong and the US — spanning publishing, B2B SaaS, financial insight platforms, business intelligence and data tooling.