Go-to-market for scale-ups

Your GTM shouldn't be the bottleneck.

I help scale-up founders build sales teams, create winning playbooks, and turn pipeline into predictable ARR growth.

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Build sales teams

Hire, structure and ramp the right commercial team for your stage — not a bloated org chart copied from a Series D.

Create playbooks

Repeatable sales process your team actually follows. Messaging, qualification, deal progression — documented and tested.

Drive predictable growth

Pipeline discipline, forecasting that means something, and an ARR trajectory you can show your board.

Selected work

Built the commercial engine at re:cinq, an AI-native transformation partner helping engineering organisations across Europe adopt agentic AI at scale. Designed and delivered full GTM infrastructure for a UK Legal Tech vendor — from ICP definition and TAM mapping through to outreach sequences and sales collateral.

Track record building and scaling commercial teams across the UK, Hong Kong and the US — spanning publishing, B2B SaaS, financial insight platforms, business intelligence and data tooling.